SAGARA E-commerce Website
SAGARA E-commerce Website
Indonesia's first ultra-premium urban aquaculture company bringing sashimi-grade live shrimp directly from farm to table within hours of harvest
Indonesia's first ultra-premium urban aquaculture company bringing sashimi-grade live shrimp directly from farm to table within hours of harvest
Services
Services
UI/UX Design
UI/UX Design
Design System
Design System
Client
Client
PT. Resirkulasi Akuakultur Sistem Alami
PT. Resirkulasi Akuakultur Sistem Alami
Location
Location
Jakarta, Indonesia
Jakarta, Indonesia
Year
Year
2024
2024
overview
overview
The digital home for Indonesia's only luxury live shrimp
We partnered with Sagara to launch a brand that is redefining luxury food in Indonesia. Sagara pioneers tech-enabled urban aquaculture to grow the nation’s only sashimi-grade live shrimp, guaranteed free from microplastics and contaminants. With daily harvests from their urban farms, they deliver ultra-fresh shrimp to Jakarta's best chefs and discerning diners on the same day. Sagara is not commodity seafood; it’s establishing itself as the 'Rolex of Indonesian seafood.'
We partnered with Sagara to launch a brand that is redefining luxury food in Indonesia. Sagara pioneers tech-enabled urban aquaculture to grow the nation’s only sashimi-grade live shrimp, guaranteed free from microplastics and contaminants. With daily harvests from their urban farms, they deliver ultra-fresh shrimp to Jakarta's best chefs and discerning diners on the same day. Sagara is not commodity seafood; it’s establishing itself as the 'Rolex of Indonesian seafood.'
opportunity
opportunity
From commodity seafood market to luxury culinary ingredient
From commodity seafood market to luxury culinary ingredient
Jakarta's high-end restaurants and consumers were stuck. The market was dominated by frozen, mass-produced seafood, meaning no local access to truly premium, traceable shrimp comparable to global standards. Sagara's founders recognized this gap—the frustration of having amazing local product quality deteriorate during coastal transport. The opportunity was to use their unique, pure, and consistent urban farming method to capture the luxury culinary market, but they needed a digital platform that could communicate their radical freshness and scientific rigor in a way that commanded premium pricing.
Jakarta's high-end restaurants and consumers were stuck. The market was dominated by frozen, mass-produced seafood, meaning no local access to truly premium, traceable shrimp comparable to global standards. Sagara's founders recognized this gap—the frustration of having amazing local product quality deteriorate during coastal transport. The opportunity was to use their unique, pure, and consistent urban farming method to capture the luxury culinary market, but they needed a digital platform that could communicate their radical freshness and scientific rigor in a way that commanded premium pricing.
what we do
what we do
Crafting for desire in an uncharted luxury category
Crafting for desire in an uncharted luxury category
Our mission was to match Sagara's unprecedented product quality with an equally exceptional digital experience. We designed a storefront that doesn't prioritize transactional speed but instead mirrors the sophistication of luxury brands, from a new concept into a premium culinary ingredient, accessible through a frictionless and highly curated digital platform.
The key focus is to educate visitors on Sagara's purity, sustainability, and scientific standards, turning a simple purchase into an appreciation of craftsmanship. To serve their luxury clientele (chefs and connoisseurs), we designed a sophisticated catalog experience that channels purchases seamlessly through a personal WhatsApp consultation, maintaining the high-touch service expected at this level. From the image layouts to the subtle animations, every minute detail is tailored to reinforce the brand's elegance and precision. The visual experience creates tension between the high-tech facility and natural purity, making the product highly desirable.
Our mission was to match Sagara's unprecedented product quality with an equally exceptional digital experience. We designed a storefront that doesn't prioritize transactional speed but instead mirrors the sophistication of luxury brands, from a new concept into a premium culinary ingredient, accessible through a frictionless and highly curated digital platform.
The key focus is to educate visitors on Sagara's purity, sustainability, and scientific standards, turning a simple purchase into an appreciation of craftsmanship. To serve their luxury clientele (chefs and connoisseurs), we designed a sophisticated catalog experience that channels purchases seamlessly through a personal WhatsApp consultation, maintaining the high-touch service expected at this level. From the image layouts to the subtle animations, every minute detail is tailored to reinforce the brand's elegance and precision. The visual experience creates tension between the high-tech facility and natural purity, making the product highly desirable.
